So far, the Amazon Fire Phone are hardly sold – even if the company’s crazy fans were all like to avoid buying the phones just like escaping from the plague.
A report from Consumer Intelligence Research Partners shows that, although Amazon’s membership services are continuing to attract more users to join, but the tragedy is Fire Phone’ market share is still virtually zero.”
A report in the third quarter this year of consumer survey reveals the Amazon fire phone’s dismal sales, the survey is for 500 Amazon Prime members: no one holds a Fire Phone.
“Our data shows the poor performance of Amazon’s hardware sales.” Mike Levin is the co-founder of the above-mentioned research institutions, they released a report on Wednesday said, “In fact the Amazon Fire Phone’s market share is zero. On the contrary, there are nearly a quarter of Amazon customers either own a Kindle Fire tablet or Kindle electronic paper book reader, or both. there are 5% of Amazon customers have Amazon’s new set-top box. Although some previous data show that Amazon had sold several thousand Fire Phone, but 500 Amazon customers surveyed in this quarter indicates that no one bought this phone. “
Earlier reports said, the sales of Fire Phone was 35,000 units up in August, showing the difficulties of Amazon’s pushing hard on a new hardware device – even Amazon’s brand appeal is still difficult to make a hit. The problem should be blamed to the bleak Amazon App market behind mobile phones- even a strong marketing strength can not make consumers ignore this fact – Fire Phone is just a brick without enough App, plus a staggering high price and the awful user feedback, Fire Phone is meant to be a fail.