Yahoo CEO Marissa Mayer put on a new word on the Teleconference, defining Yahoo’s future with a slightly odd words: MaVeNS.
Mayer said, Ma on behalf of Mobile, Ve representative Video, N on behalf of Native advertising, S on behalf of Social. These four areas will represent the future of Yahoo, which means these four business areas will become an important growth point of Yahoo. But the US technology blog TechCrunch thinks the word is quirky, because in this case it seem to be more appropriate to use “MobViNS”.
However, it seems Meyer intends to make MaVeNS a common name, she repeatedly mentioned the term to the analysts on the conference call. For example, when she mentioned Yahoo’s display advertising revenue fell 4 percent, she said: “The strong growth of our MaVeNS business” will ultimately offset the losses of traditional display advertising business. She then added that: “MaVeNS business will not erode the traditional PC advertising.”
Meyer also claimed that MaVeNS will become “the world’s fastest growing start-up companies if MaVeNS business was spun off from Yahoo other business.” But fortunately Yahoo did not use the term “MaVeNS” in its earnings report, but directly said that mobile, video, and social networking are Yahoo’s “revolutionary investments”, which contributed $ 380 million to its GAAP (US GAAP) in the latest quarter, and their annual revenues is $ 1.1 billion. (Yahoo’s search business GAAP in the fourth quarter revenue is $ 467 million, display advertising revenue is $ 532 million)
Seen in this light, Meyer will inevitably use MaVeNS this strange vocabulary as long as she mentioned about Yahoo revival problems.